BarthHaas Extends LUPOMAX® Range

Almost a year ago in July 2020 John I. Haas, Inc., a world-leading hops supplier and innovator and member of the BarthHaas group of companies, introduced its latest breakthrough in hop-forward brewing innovation, LUPOMAX®. To celebrate this, we are pleased to announce the launch of a new range of European hop varieties to add to the LUPOMAX® portfolio. The Saaz, Ariana, Callista and Huell Melon varieties have been enhanced to open up a whole new way of brewing with them. With intensified flavors and aromas, brewers have a huge range of options including late and dry hopping to create big new beer flavors unlike anything before.

LUPOMAX® is an enriched hop pellet, expertly enhanced through Sensory PlusTM technology to achieve bold and consistent true-to-type flavor for a reliable brewing performance brew after brew. Further LUPOMAX® means less green material which reduces beer losses, shipping, storage and brewery handling costs. The expanded LUPOMAX® range now includes four European hop varieties, a noble – Saaz - and three highly interesting flavors - Huell Melon, Callista and Ariana. These join the already hugely successful US LUPOMAX® portfolio of US hop brands including Amarillo®, Azzacca®, BRU-1TM, Cashmere, Citra®, Columbus, Ekuanot®, El Dorado®, Mosaic® and Sabro®

“What I love about these new European LUPOMAX® varieties is how they give you a whole new world of flavor and aroma to play with. Whoever thought it would be possible to produce a big punchy dry hop flavor with varieties such as Callista or Huell Melon! They are so reliable as well. Sensory PlusTM means I can almost nature proof my trial recipes as there is very little change with each batch.” Dr. Christina Schönberger, Head of Innovation and Education – BarthHaas.


Learn more about LUPOMAX®

You might also be interested in these articles

Thomas Raiser is promoted to Management Board of BarthHaas

Thomas Raiser, the long-serving head of sales and marketing at BarthHaas, the world’s leading hop services provider, will become the new Managing…

BarthHaas Hops Academy Celebrates Anniversary

When the craft beer wave spread from the USA to Germany a few years ago, they were suddenly in the spotlight everywhere – unconventional beers with…

The World's Top 40 Brewers 2020/2021

As a preview to the upcoming BarthHaas report 2020/2021 covering the world’s hops and brewing industries, BarthHaas is releasing the ranking of the…

BarthHaas at Braukunst LIVE!

We have just enjoyed two marvelous days full of inspirational beer creations from Bavaria, Germany and the rest of the world. On January 31 and…