Grower Events

Aspects of the Hop Market with Thomas Raiser, Managing Director of BarthHaas, and Stephan Schinagl, Head of Procurement at BarthHaas

Gain comprehensive insights into harvest results from the world’s major growing regions, developments in cultivated acreage, trends in the beer and beverage industry, and the current state of the hop market. This year, we will also address the necessary adjustments in acreage to bring supply and demand back into balance.

Plant Protection: (Un)Known Hurdles and Opportunities with Silvana Laupheimer, Plant Protection Coordinator at BarthHaas

Plant protection in modern agriculture is becoming more complex each year. Beyond the challenge of growing high-quality hops with a shrinking range of available agents, marketability is a top priority. Using Dimethomorph as an example, we will highlight current developments and the potential future challenges that may arise from them.

Visit to Scherzer Vegetable Farm

We start at 7:30 am with a bus from BarthHaas in Mainburg, heading toward Dinkelsbühl to visit Germany’s largest and most advanced greenhouse for lettuce cultivation. Feel free to learn more about Scherzer Gemüse in advance at www.scherzer-gemuese.de.

BarthHaas Campus Innovation Workshop

Afterward, we’ll continue on to BarthHaas in Nuremberg, where, after a light refreshment, we’ll tour the BarthHaas Campus. Discover the world’s most fascinating research facility for flavor exploration! Following a relaxed dinner, we’ll begin our return trip, aiming to arrive back in Mainburg at around 10:00 p.m.

Artificial Intelligence – Just a Hype or Real Value for Agriculture? With Dr. Philipp Ramin, Member of the Supervisory Board at BarthHaas

In his keynote, Dr. Philipp Ramin addresses one of today’s most critical topics: artificial intelligence. He will first establish a clear understanding of what AI truly means and why its potential is so vast. Building on this foundation, Dr. Ramin will present examples and application possibilities from various industries, with a primary focus on agriculture.

Safe and Connected: Cyber Security and Digitalization for Hop Growers with Christian Kirsch, Managing Director of PASSION4IT and Head of IT at BarthHaas

Christian Kirsch delves into the pressing topics of cyber security and digitalization. In an increasingly connected world, these areas are becoming ever more relevant in agriculture. Key themes include cyber security (protecting your data and systems from digital threats) and digitalization (opportunities and challenges of digital transformation in hop growing). Learn how to optimize your operations using modern technologies while ensuring IT security. Take the opportunity to engage with experts and gain valuable insights into the future of agriculture.

Compact Course “Hop Flavorist” with Dr. Christina Schönberger, Head of BarthHaas Campus

Dr. Christina Schönberger and her team will take you on an exciting journey through the world of hop sensory science. Learn about the role of sensory evaluation and aromas in beer, and dive deeper into hop analysis, aromatic compounds, and the physiology of perception. Immerse yourself in “Hopsessed” – the language of hops – and train your senses in an intensive sensory workshop using natural aromas and real hops.

Course Duration: 9:30 AM to 4:00 PM, with departure from BarthHaas in Mainburg at 7:30 AM (carpool options with BarthHaas buyers available, or self-arrival).

Price: €35.00 per person (includes course materials, food, and beverages during the course).

Media Literacy – Communication in Changing Times Prof. Dr. Martin Balle, Publisher and Editor of the Attenkofer Media Group

Since the 16th century, media have increasingly shaped our world and society. But what distinct functions have emerged over the centuries? And where do we stand today in the age of digitalization and AI? What is truly beneficial for us as humans? In what reality do we actually live, and where is the media landscape headed in the coming years?

Freshly Tapped - Beverage Tasting

Our popular beverage tasting with BarthHaas beer sommeliers Lukas Klein, Florian Weingart, and Stefan Stanglmair. Discover the latest creations from the beverage industry and be surprised by the diverse flavors of our BarthHaas Inspiration Range.