Where Brewing Meets Adventure

ABREWCALYPSE NOW, our in-house concept brewery located on the BarthHaas Campus, is the world’s most advanced flavor workshop. Our team of brewers combine rich experience of their craft and true passion for hops with the latest brewing techniques. Put us to the test with your ideas!

Product Development

Flavor Creations

Testing Approach

New Recipes

Product Development

We will experiment with you and advise you on any aspect of your process, whether it is about achieving consisten beer flavor or exploring unusual new ideas.


Flavour Creations

Searching for revolutionary hop aromas? We will work with you to introduce previously unknown flavor notes to your brews.

A Scientific Testing Approach

From pioneering processes to investigating harvest fluctuations – join us in our research efforts.


New Recipes

The opportunities are basically endless. Let us collaborate specifically on new flavors and marketing concepts.


Success Story – Nuremberg Brewing Collective

Tradition Reinterpreted

"Amidst the Corona pandemic, the Nuremberg Brewing Collective was established through the initiative of Schanzenbräu, with the goal of collectively safeguarding the future of our breweries and our passion for Nuremberg beer. Each year, we brew a collaboration beer called "Zusammen Halbe" (literally translated as “together half liter”). This beer is jointly marketed in the gastronomy sector and in retail outlets in Nuremberg. The beer is brewed strictly in accordance with the Bavarian Purity Law of 1516 and still embodying brewing innovation. Thanks to BarthHaas, we always are keeping with the times by using unique hop varieties and have the opportunity to test these beers in advance at the Concept Brewery. Tradition reinterpreted for the younger generation - this is our "Zusammen Halbe".


Stefan Stretz, 1. Chairman


Success Story – Hop-Kombucha

Hops Can Do More Than Just Beer

"After a day in the Hop Lab at BarthHaas®, I was simply impressed and thrilled. The aroma profile of hops has nothing at all to do with what I don't like in beer. It's amazing what a wealth of different fruity components a small green hop cone contains. Many thanks to the BarthHaas brewing team for their support in product development."


Erfrischerling 2023


Success Story – Vattanac Brewery

True value added

"Our cooperation with the team at BarthHaas was stellar. We conceptualized product formulations that we were able to take to full commercial scale with confidence. We gained valuable insights into the hop industry and developed a strategy for security of supply. The team at BarthHaas delivered true value added services as a partner, beyond the role of a supplier."


Vattanac Brewery 2022


Success Story – Doppeleu Boxer Brewery

Vanilla Milkshake IPA

"Our cooperation with BarthHaas allowed our trainees to create their own beer on a small-scale, which we were able to upscale afterwards within our own facility. Moreover, this was a way for us to test new hop varieties and products. Our collaboration with the team at BarthHaas was a lot of fun and resulted in a very tasty beer."


Doppeleu Boxer Brewery 2022


Success Story – Hoppebräu Brewery

Sharing passion

"Your commitment, as well as your input at the concept brewery and the entire ambient on the BarthHaas campus was great. I also really enjoyed the way you passed on your knowhow to your guests and shared your passion with us."


Hoppebräu Brewery 2022



Freshly Bottled Creativity

The beers that leave our Concept Brewery are the result of a drop of inspiration combined with unique, experimental brewing techniques. We believe such a unique product deserves a very special label: ABREWCALYPSE NOW! Make sure your beer vision obtains the sign of recognition from the ultimate brewing pioneers.