In 225 years, our company has grown from its roots as a Franconian hop merchant to become an expert in flavor for the best beers all over the world. As massive as the changes have been, one factor has remained unchanged over the centuries: our love for hops!
In 1794, Georg Barth starts delivering hops to small breweries in and around Nuremberg with a horse and cart. By the time his sons take over, the business is supplying 400 breweries. In 1868, the company dispatches its first shipment to New York.
The Nuremberg Hop Market is the global marketplace for “green gold”. The Barth company excels thanks to its pioneering preservation techniques and modern sector marketing.
Two world wars and the aftermath pose a serious threat to the business. Heavy bombing in 1944 and 1945 costs the lives of many employees; all of the offices and warehouses are destroyed.
A new generation of owners successfully navigates the process of change in the international hop business. Mergers, acquisitions and the foundation of new businesses are the result.
In 1977. Joh. Barth & Sohn acquires the John I Haas company from Yakima (USA), laying the foundation for the BarthHaas Group. The purchase of large growing areas in Australia completes the portfolio.
Technical developments and new trends in brewing lead to a crash in prices on the hop market. Despite the crisis, in 1988 the company sends out a clear signal for the future of the business with the establishment of a new research brewery in St. Johann.
Hops make a comeback. With new services and targeted investments in hop and brewing research, BarthHaas expands its position as market leader.
The BarthHaas Tasting Guide sets the benchmark for classification of flavor. And in the BarthHaas Campus, the company creates a unique center for flavor and aroma – one of a kind in the world.