The story of a family love affair
In 225 years, our company has grown from its roots as a Franconian hop merchant to become an expert in flavor for the best beers all over the world. As massive as the changes have been, one factor has remained unchanged over the centuries: our love for hops!
From a door-to-door business to exporting produce overseas
In 1794, Georg Barth starts delivering hops to small breweries in and around Nuremberg with a horse and cart. By the time his sons take over, the business is supplying 400 breweries. In 1868, the company dispatches its first shipment to New York.
1873 - 1913
Nuremberg - The center of the hop trade
The Nuremberg Hop Market is the global marketplace for "green gold". The Barth company excels thanks to its pioneering preservation techniques and modern sector marketing.
1914 - 1949
Dark days bring massive challenges
Two world wars and the aftermath pose a serious threat to the business. Heavy bombing in 1944 and 1945 costs the lives of many employees; all of the offices and warehouses are destroyed.
1950 - 1976
Structural change and globalization of the hop economy
A new generation of owners successfully navigates the process of change in the international hop business. Mergers, acquisitions and the foundation of new businesses are the result.
1977 - 1990
Discovering new markets
In 1977. Joh. Barth & Sohn acquires the John I Haas company from Yakima (USA), laying the foundation for the BarthHaas Group. The purchase of large growing areas in Australia completes the portfolio.
1991 - 2005
The bottom drops out of the hop business
Technical developments and new trends in brewing lead to a crash in prices on the hop market. Despite the crisis, in 1988 the company sends out a clear signal for the future of the business with the establishment of a new research brewery in St. Johann.
A new era emerges
Hops make a comeback. With new services and targeted investments in hop and brewing research, BarthHaas expands its position as market leader.
Flavor experts for the best beers around the world
The BarthHaas Tasting Guide sets the benchmark for classification of flavor. And in the BarthHaas Campus, the company creates a unique center for flavor and aroma – one of a kind in the world.