For BarthHaas, a year without attending the BrauBeviale trade fair in Nuremberg would be like a beer without hops. Year after year, we love coming back to this trade fair, which is one of the most important dates in the international beverages industry calendar. BrauBeviale means three full-on days of networking, sharing and providing inspiration for our customers and partners.
But in 2019, BrauBeviale takes on an additional importance for us. When the fair opens on 12 November, we will be unveiling our new brand. New colors, new logo, new design and, above all, a new name. The Barth-Haas-Group is about to become BarthHaas: The hop experts, seeking the best-flavored beers in the world.
Innovation and flavor have been constant watchwords in our business development for more than 225 years. The theme of our exhibition this year is “EVERY BEER TELLS A STORY”, highlighting that we intend to focus even more on using our expertise and experience to help breweries produce characterful beers that are big on flavor.
The extensive renovation works at our headquarters in Nuremberg, which were completed in summer 2019, are also directly linked to the new brand. The future working environment for the BarthHaas team and the BarthHaas Campus, with its Concept Brewery – a playground for beer professionals, sommeliers and hop fans alike, allow us to make our vision real.
We have strong roots in our southern-German home, but our family business has also set up shop around the world. From Nuremberg to Beijing and Hallertau to Australia, we want to exploit the full potential of hops, our natural raw commodity. The new name symbolizes the unity of purpose for BarthHaas employees around the world: to offer a combination of inspiring advice and the most attractive portfolio of hops to help our customers and suppliers succeed.
In the name of the entire team, we are very happy to welcome you as a guest of the Barth family – whether to the BrauBeviale exhibition stand, to our headquarters in Nuremberg or to our wonderful hop garden in Hallertau. Take inspiration, and experience the new BarthHaas world of flavor for yourself.