With the intense LUPOMAX® flavors and aromas you can now late and dry hop with our new range of EU varieties, to create bold new and exciting beers.
Learn more about the LUPOMAX® flavors and the revolutionary features:
LUPOMAX® combines the design possibilities for
outstanding beer taste with reliable brewing performance.
For brewers with special requirements for their beer
Advanced hop pellets
optimized for hop flavor
Advanced hop pellets optimized for hop flavor. Designed by HAAS® and BarthHaas, LUPOMAX® is created to deliver optimized hop flavor. By reducing the vegetative matter, this pellet provides cleaner, more intense hop flavor without the undesirable grassy, astringent flavors.
SENSORY PLUS™ process
delivers consistency and
true-to-type hop flavors
Our professionally trained sensory team, using our Sensory Plus™ process, assures each batch of hops used to make LUPOMAX® pellets delivers consistent, true-to-type hop flavors, year-after-year. Sensory Plus™ is sensory-based hop selection coupled with advanced technical analysis and our proprietary production process.
Reliable brewing performance
brew after brew
Experimenting is fun, but reliability matters. We get it – there are only so many hours in a brew day, so why waste time reworking a perfect recipe just because of inconsistent product? That’s why HAAS® and BarthHaas developed LUPOMAX® – designed with targeted specifications so that you can have reliable brewing performance, every time.
REDUCES BEER LOSS
MORE BEER TO SELL
Sustainability is important to us – like it is to you. Don’t short yourself on anything less than a product designed to work as hard as you do! With LUPOMAX®, you use less hops to make more beer, so it saves on shipping, storage, and brewery handling. Plus, less solids means less waste and more beer to sell.
The traditional and noble characteristics of many EU varieties have been enhanced to open up a whole new way of brewing with them, giving you the option of creating new beers unlike anything before.
Also available US hop brands:
AMARILLO® (VGXP01 c.v.), AZACCA® (ADHA 483 c.v.), BRU-1™, CASHMERE, CITRA® (HBC 394 c.v.),
COLUMBUS, EKUANOT® (HBC 366 c.v.), EL DORADO®, IDAHO 7™, MOSAIC® (HBC 369 c.v.), SABRO® (HBC 438 c.v.)
“What I love about these new European varieties is how they give you a whole new world of flavor and aroma to play with. Whoever thought it would be possible to produce a big punchy dry hop flavor with varieties such as Callista or Huell Melon! They are so reliable as well. By using LUPOMAX® pellets, my recipes become almost ‘fool proof,’ because its Sensory Plus™ process ensures pellet consistency and reliability.”
Head of Innovation and Education