Optimized and standardized for consistent flavor
With the intense LUPOMAX® flavors and aromas, you can now late- and dry-hop with our new range of EU varieties to create bold and exciting beers.
LUPOMAX® is a highly consistent, concentrated lupulin pellet designed to deliver optimized hop flavor. Standardization of its lupulin content delivers true-to-type hop flavor and reliable brewing performance.
SENSORY-BASED SELECTION AND PRODUCTION PROCESS
LUPOMAX® Benefits
ADVANCED HOP PELLETS
Optimized for hop flavor
Advanced hop pellets optimized for hop flavor. Designed by HAAS® and BarthHaas, LUPOMAX® is created to deliver optimized hop flavor. By reducing the vegetative matter, this pellet provides cleaner, more intense hop flavor without the undesirable grassy, astringent flavors.
SENSORY PLUS™ PROCESS
Consistent true-to-type hop flavors
Our professionally trained sensory team, using our Sensory Plus™ process, assures each batch of hops used to make LUPOMAX® pellets delivers consistent, true-to-type hop flavors, year after year. Sensory Plus™ is sensory-based hop selection coupled with advanced technical analysis and our proprietary production process.
RELIABLE BREWING PERFORMANCE
Brew after brew
Experimenting is fun, but reliability matters. We get it – there are only so many hours in a brew day, so why waste time reworking a perfect recipe just because of inconsistent product? That’s why HAAS® and BarthHaas developed LUPOMAX® – designed with targeted specifications so that you can have reliable brewing performance, every time.
SENSORY PLUS™ PROCESS
Delivers consistency and true-to-type hop flavors
Our professionally trained sensory team, using our Sensory Plus™ process, assures each batch of hops used to make LUPOMAX® pellets delivers consistent, true-to-type hop flavors, year after year. Sensory Plus™ is sensory-based hop selection coupled with advanced technical analysis and our proprietary production process.
The traditional and noble characteristics of many EU varieties have been enhanced to open up a whole new way of brewing with them, giving you the option of creating new beers unlike anything before.
AMARILLO® (VGXP01 c.v.), AZACCA® (ADHA 483 c.v.), BRU-1™, CASHMERE, CITRA® (HBC 394 c.v.), COLUMBUS, EKUANOT® (HBC 366 c.v.), EL DORADO®, IDAHO 7™, MOSAIC® (HBC 369 c.v.), SABRO® (HBC 438 c.v.)
“What I love about these new European varieties is how they give you a whole new world of flavor and aroma to play with. Whoever thought it would be possible to produce a big punchy dry hop flavor with varieties such as Callista or Huell Melon! They are so reliable as well. By using LUPOMAX® pellets, my recipes become almost ‘fool proof,’ because its Sensory Plus™ process ensures pellet consistency and reliability.”
Dr. Christina Schönberger
Head of Innovation and Education
BarthHaas®
Downloads
Photos courtesy of Yakima Valley Hops
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Ready to start brewing?
Contact us for more information about LUPOMAX® or to order a sample for optimized hop flavor.
