About this Course
Climate change, the availability of raw materials and increasing demands for sustainability are bringing about lasting changes to hop cultivation. In this webinar, you will learn how new hop varieties are developed, what challenges they are designed to address, and why there is much more to it than just aroma and bitterness.
New Varieties & Sustainable Brewing
Course Overview
In this webinar, our experts will examine the impact of climate change on the hop market and highlight the role that modern breeding programs play in developing sustainable hop varieties. Using practical examples – including the Luna variety – we will explore the challenges and opportunities involved in introducing new varieties, as well as their availability on the market. Furthermore, we will discuss the requirements that new hop varieties must meet today: alongside attractive aroma, bitterness and flavour profiles, aspects such as cultivation stability, sustainability, security of supply and economic viability are becoming increasingly important. Participants will gain valuable insights into how breeding and variety selection can help to successfully overcome the challenges of the future.
Free Online Seminar
English
Take Aways from this Course:
- The impact of climate change on hop cultivation and availability
- Insights into current challenges in hop procurement
- Understanding modern breeding objectives and breeding programs
- A practical example of the market launch of a new variety (e.g. Luna)
- Criteria that new hop varieties must meet today, in addition to aroma and bitterness
- Approaches to a sustainable and future-proof raw materials strategy
Modern Brewing
Meet Your Experts
Learn from internationally recognized hop and sensory experts with extensive experience in research, brewing and product development.
Registration