About this Course
Innovation starts with understanding real brewing challenges. In this webinar, we provide exclusive insights into the BarthHaas product development process and show how new hop solutions are transformed from initial concepts into successful products used by breweries around the world.
BarthHaas Product Developement
Course Overview
Successful product development requires more than a good idea. At BarthHaas, innovation is driven by a structured development process, close collaboration with customers and a deep understanding of brewing challenges.
In this webinar, we provide insights into the BarthHaas Stage-Gate process and demonstrate how new products are developed, evaluated and successfully introduced to the market. Participants will learn how customer feedback, technical expertise and practical brewing trials are integrated throughout the development journey. Using examples such as SPECTRUM® and PRYSMA®, our experts will illustrate how innovative hop solutions evolve from an initial concept to a commercial product and how customer collaboration helps shape the final result.
Free Online Seminar
English
Take Aways from this Course:
- Understanding of the individual stages of product development
- Practical examples of successful product developments such as SPECTRUM® and PRYSMA®
- The importance of customer feedback in the innovation process
Modern Brewing
Meet Your Experts
Learn from internationally recognized hop and sensory experts with extensive experience in research, brewing and product development.
Dr. Christina Schönberger
Product and Education Expert
Dr. Schönberger is one of the top sensory experts in the international brewing industry. She did her doctorate on non-volatile flavours in bottom-fermented beers and has written numerous scientific publications and book chapters on hop and beer sensory analysis. She has worked at BarthHaas since 2005 and, together with Georg Drexler, heads the Brewing Solutions department, which focuses on technical consulting for breweries. Dr. Schönberger was instrumental in the development of Hopsessed, the BarthHaas scheme for sensory analysis of hop aroma. She is also a co-founder of the HopsAcademy, which has been offering seminars for brewers and hop and beer enthusiasts worldwide since 2011. Since 2018, she has also been responsible for the Concept Brewery on the BarthHaas Campus.
Marius Hartmann
Technical Manager Brewing Solutions
Working together, thinking innovatively - living the traditional craft: The creative head of the concept brewery is a trained master brewer and maltster, a graduate of the Weihenstephan-Triesdorf University of Applied Sciences and has been working in the brewing and beverage industry since 2008. Not least due to several years of professional experience at home and abroad, including in the USA, he has broadened his horizons and is open to diverse product developments. In addition to creating hop-driven beers with innovative hop varieties and products for and with customers from all over the world, the conception of novel trendy beverages is his passion. Since 2018, he has been responsible for creative recipe developments at the concept brewery on the BarthHaas Campus.
